Pew Internet Identifies the Major Reasons for Following Political Candidates on Twitter or Social Networking Sites

Pew Internet Identifies the Major Reasons for Following Political Candidates on Twitter or Social Networking Sites

Chart: Pew Internet_Elections 2010_Major and Minor Reasons_Final

Source: The Pew Research Center’s Internet & American Life Project, November 3-24, 2010 Post-Election Tracking Survey. N=2,257 national adults ages 18 and older, including 755 cell phone interviews; n=112 based on those who follow political candidates or groups on Twitter or social networking sites. Interviews were conducted in English and Spanish. This chart is based on data from “22% of online Americans used social networking or Twitter for politics in 2010 campaign,” a report on politics and social media by the Pew Research Center’s Internet & American Life Project. This report is available in full on our website at http://pewinternet.org/Reports/2011/Politics-and-social-media.aspx. The Pew Internet & American Life Project is one of seven projects that make up the Pew Research Center, a nonpartisan, nonprofit "fact tank" that provides information on the issues, attitudes and trends shaping America and the world. The Project produces reports exploring the impact of the internet on families, communities, work and home, daily life, education, health care, and civic and political life. For more information about the Project, please visit http://pewinternet.org/About-Us.aspx
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Pew Internet_Elections 2010_Major and Minor Reasons_Final
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The major reasons for following political candidates or groups on Twitter or social networking sites were enumerated by a report released by the Pew Internet & American Life Project. According to the report’s findings, users feel more personally connected to the candidates or groups that they follow (36%). They also use Twitter and social networking sites to find out about political news before others (22%) or because they feel that information is more reliable than what they get from traditional news organizations (21%).

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