When Super Bowl Advertising is Followed Up with Cinema Ads, Brand ROI Increases at Double Digit Rates

Chart: When Super Bowl Advertising is Followed Up with Cinema Ads, Brand ROI Increases at Double Digit RatesDescription: When Super Bowl advertising is coupled with movie theatre advertisements, the effects on the brand are astrounding according a to Screenvision/Lieberman Research studyTags: super bowl, branding, marketing, movie, charts, graphs, infographicsAuthor: iChartscharts powered by iCharts
Saturday, January 14, 2012
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