A business website is a must if you want your small business to be competitive in the modern era. While small companies usually have limited budgets to invest in their websites & marketing. But when it is done right an affordable website can do wonders as well. Design is one of the most important parts of a successful website. All of the potential customers see your website design first when they make the visit to your site.
A website allows you to showcase your products or services to potential customers in your local area and all around the world. Also, a business website with e-commerce features allows you to receive and process orders online.

However, for your website to be effective in converting prospects to customers, you need to do 8 important factors to consider. Read on to learn about the web design and SEO issues you need to take into consideration for a converting website. For a detailed guide check site like yeapdigital.co.uk.

1. Your Business Website Should Appear Professional

source:pxfuel.com

A website is what you make of it, and it can boost your sales as well as your local and global presence. The web design should appear professional and attractive to your potential customers. The branding of your website should go parallel with the web design. Furthermore, people have a short attention span, so it is critical to make a good impact on the front page – and the images speak for themselves.

You should probably avoid drag and drop website builders for your business website since it may negatively affect the trust. This means that if you’re not an experienced web designer, you should work with professionals if you want to have a high-converting and creative website. If you are looking for web design in Edinburgh or any UK city we suggest you to work with creative and professional agencies.

2. Add Great Content to Your Business Site

source:pxfuel.com

Great content is the only reason people will come and return to your website. Great content help you attract potential customers and convince them to buy. The content on your business website should be informative and effectively demonstrate your competitive advantages.

It should let buyers know about your product or service and how it benefits them. People don’t enjoy reading the content that keeps reminding them to buy. Instead, let them know the value of your product and how it benefits them.

3. Your Business Website Should Have an Easy Use Interface

source:inc.com

A business website should be easy to navigate. It shouldn’t be too complicated to navigate with jumbled up menus or information. The web design you opt for should be organized with pages and content that provide specific information about your business, products/services, and contact information.

4. Make It Easy for Customers to Pay You

The reason you have taken your business online is to make more people to use your products or services. Make it easy for people to pay you by using an online payment system in that allow you to receive online payments and credit cards.

5. Optimize Your Business Website for Search Engines

source:pxfuel.com

Search engines have bots that look for specific elements in websites before indexing and ranking them. Some of the elements most popular search engines look for include a clear site map and structure, high-quality content, relevant keywords, website speed and useful URLs. This means that a business website should be built considering SEO.

6. Low Page Loading Times

source:robinjescott.com

According to a Google research 53% of mobile users leave a site that takes longer than three seconds to load. Every extra second your website takes for opening loses you visitors and customers. At the same time decreasing page load time can drastically increase your conversions. Google says it gives priority to high-speed websites in every update. Besides, most users will not expect a slow-opening website.

This is not good for the user experience as well. There are multiple technical and user experience focused reasons for making a website faster. There several actions can be taken for making a site faster which include image optimization, CDN use, enabling compression, minifying CSS, HTML and Javascript and improving server response time.

Choosing of a quality web hosting can help server response times and website performance which are vital Google rankings and user experience. Constant downtime, security issues, and slow servers will also reduce your site’s SEO performance. Web sites that are hosted on a server that are always quickly accessible have advantages in this regard.

7. SSL Certificate

source:cleverbox.co.uk

SSL certificates are very important for e-commerce sites and websites where online payments are performed since they can be considered as a security protection. Through encryption SSL prevents the third parties from getting any information between the user and the server. SSL certificates are a Google ranking factor as well.

8. Integrate Your Business Website with Social Media

source:lmssuccess.com

Adding popular social media channels to your business website helps improve the credibility of your business. Social media is also one of the most effective digital platforms for advertising your business obviously.