Everybody has an artistic bent. Artists are special people who can make anything look attractive and worth buying without having to try too much. They know the right colors to use or how to place something.
Art is one of the most important things in life that define our existence in this world. It indicates our creativity, uniqueness, and sensibilities. People tend to buy art when they feel it reflects them somehow. An artist’s work may be bought for various reasons like it might remind someone about their birthplace or something that happened in their past or just because it looks majestic and beautiful at the same time which proves priceless when you can afford them nothing but good memories with your loved ones even if only by looking at the paintings or photographs hanging on your wall.
However, the internet has made this whole process much easier for artists and buyers alike. Nowadays if you are an artist or just want to sell your work online, you can easily do so by using different social media platforms like Instagram. For instance, everyone loves pictures of nature, abandoned buildings, seascapes, meadows with flowers blooming everywhere, mountain peaks covered in snow etc. You could post your pictures on Instagram along with important details like their size or any other relevant information that may be used to categorize them into different groups for easy search. For example, a picture that is 9 x 12 inches will have more weightage than one which is 18 x 24 inches because not everybody would to buy bigger-sized paintings.
In addition, you could also put a price tag on them and let people start bidding for your artwork. In case of more popular artists, they can even set limits to the number of prints that an individual or group of people can buy. If you were trying to sell your work online before but still didn’t see much success then try using Instagram as a platform. It is changing how art is bought and sold these days.
Platforms To Sell Art Online
There are many platforms to sell art online. The most popular of these are Etsy, eBay, Artfire, and Amazon Handmade. These websites allow you to set up your own store where you can list your products for sale. There are additional features like image hosting or customer reviews that make it even more attractive for people looking for art to buy. Another advantage is the ease with which you can track your sales on these sites.
You can also sell artwork by posting them on social media platforms like Instagram, Twitter, Facebook, etc where people who look for artists or their work would be active. You could even create a website of your own and put up all the details there as well as the URL so that anyone interested in knowing about you or buying your art would have one permanent place to look for.
In case you are not well-versed with the technical aspects of these things, there could be a few issues because all the platforms have their own rules and regulations. For instance, if you were trying to sell handcrafted items or paintings on eBay then there would be a lot of competition in this regard seeing that it is one of the largest online marketplaces in the world today. In fact, many artists who want to sell their work online tend to choose Etsy as it caters specifically to them and has a good reputation when it comes to selling original artwork. Its interface makes even new users comfortable while uploading pictures or writing detailed posts about what they are trying to sell.
You could also contact a company that deals with the selling of handmade items or artwork through several different platforms simultaneously. They would take care of everything from uploading pictures of your product on all the websites to conducting an online sale and delivery once it has been purchased. There are many such companies today so you could choose one according to your needs, location and even budget.
You also need invoicing tools like PeachPay that allow you to process payments for your work and record them efficiently. This is important because most of these websites require it. If you don’t have software of your own, there are several options online that can be downloaded easily and used straight away without any learning curve whatsoever.
One good thing about all this is the fact that the artist only needs the product while the company would market it by posting pictures on different platforms on their behalf, making bids in case it is an auction sale, arranging for shipment after a sale has been made, etc. In other words, they take care of everything else so that you can keep working on more new stuff without having to worry about logistics or technicalities while trying to sell original artwork online.
The above mentioned are the basics of selling art online. While it can be a daunting task initially, there are many tutorials available on the Internet which explain the process step by step without requiring any technical expertise whatsoever. Any artist desirous of selling his work to earn some extra money should opt for this rather than giving it away to antique dealers or others who would sometimes not even pay them their dues once the initial euphoria is over.
These things also hold true for artists living outside of the US that want to sell their works but find marketing extremely difficult due to lack of any connections in this regard. Using an agency could really help them increase revenue and start doing something worthwhile with their art so try using Instagram as a platform if you haven’t already!