SEO is abbreviated as “Search Engine Optimization.” It is the process of maximizing website ranking in the search engines to get more organic traffic. Most online business owners or individuals with websites use SEO.
SEO attracts the “organic traffic” without any payment to the publisher. SEO results may take time to show, but they serve for the long term compared to other marketing methods.
SEO has become essential in this era of digitalization, no matter if you own just a blog or planning to take your well-established business online, it is a must-have practice in every online platform.
Here we are listing some SEO practices that would work in the year 2021.
Best SEO Practices to Optimize Your Website
There are many ways to improve your organic traffic. You can use the following guidelines to manually get more organic traffic to your website or you can also use services such as Serpclix to improve organic traffic to your website.
Rebuild the Old Content
Like concentrating on the new content on your website, it is also important to improvise the old content.
Websites may contain some old content that still manages to bring a certain number of views; improvising such content can bring an average probability of 106% views on these posts.
Instead of rewriting or making fresh content on the same topics posted long ago, one can refresh it by changing about 40% of its content and keeping the remaining 60% unchanged.
This method is followed by many top websites like HubSpot, which publish 92% of their old posts after refreshing them, which brings them to double the ranking.
Here are a few steps to practice while you are figuring to optimize the content:
- Use the highly valued “keywords” on the website that are ranking high on the Google page.
- Add statistics and interesting factual details. This will improve the overall content quality.
- Another best tried-and-tested method is to add multiple relevant internal and external links to your website to improve search performance.
Fix the Existing SEO Issues
If you feel that your website is laid back in ranking even after optimizing the content by using the perfect key terms and being Google-friendly, then it is time for you to inspect your website.
It is important to do an SEO audit, which is nothing but to check for the problems of your website by using tools like SEMRush or Ahrefs.
One has to check for the below-mentioned issues for better ranking, just to name a few:
- Broken 404 pages
- Duplicate HTML tags & content
- Redirect chains
- Slow pages
- Broken redirects
- Missing title tags & meta descriptions
- Page performance
- Canonical tags
- Noindex issues
There can be another issue, “domain authority.” The domain authority must be maintained by fixing the backlinks. You need to improve the quality while increasing the number of backlinks being used.
Preview in Various Devices
While creating the website, it is very important to know that the viewers will view it through different devices. Thus, one should look at their website from different devices to get a clear idea about its look.
This can be done by using “Mobiready,” which will help us give a clear view of our website on various popular devices.
Then the website must be “mobile-optimized,” and you should learn to create clean text and upload images that look good on all sorts of devices.
If you ignore the above details, it will cause you to lose more than 60% of the ranking of your website.
Optimize the Voice Feature
Technology and technological options are growing day by day, so we should also improve ours.
People have become very modern in that they have started listening to stories as podcasts and have started ordering or asking search engines by using voice recognition rather than typing it.
In this modern world, it will seek more attention if the readers could listen to the content aloud with the help of Amazon’s Polly Speech Recognition tool.
If you are going to use the voice search option for your website, given below are some important points to note:
- Keep the content short and crisp
- Break the paragraph with headers and points
- Instead of quantity, focus on the content’s quality
Marketing Through Videos
Creative concept, colorful images, and amazing stories put together to form a video; these videos are ranking on top in seeking the viewers’ attention. Many readers have become viewers, and they enjoy short videos to understand any concept easily as compared to reading. Thus after Google, YouTube stands in second place as the popular search engine in the world.
Adding videos at the start of your website can help significantly with its rank. You can also create your videos with a crisp description and high-rank keywords.
Choosing images for your website and blog posts can motivate visitors to spend more time on your platform. Other than using images, optimizing images is an essential thing.
You can try out these options to improve the image optimization:
- Choose the file format: The image contributes to your website’s overall size. It is important to optimize the image for speed to improve the overall performance of the site. This can be done by choosing the correct format like JPEG or PNG or WebP.
- Compress your image: We all have faced the loading symbol while we try to download an image due to the size of the image file. The smaller the file size is, the lesser the time it takes to be downloaded. Many tools like TinyPNG or ShortPixel can do this.
Optimize Your Page Performance
This is a must-have feature implemented; your website’s performance determines if it would be able to survive or not. Long loading always frustrates the visitors and it also downgrades your rankings. There are many specialized tools with which you can check your website speed and ways to improve it. There are free tools such as Google Pagespeed Insights that take seconds to determine your site’s performance for different pages.
Some more tips to increase page performance:
- Reduce the number of redirects.
- Enable browser caching.
- Remove any unnecessary plugins.
- Decrease server response time.
So these are some methods that must be involved while getting your site prepared for SEO. Regularly implementing these techniques increase the ranking and maximize the views on your websites.
If you want to find out more about SEO audits, click here.