Before the Covid-19 pandemic, many businesses thought of digital transformation as an option—something their business could succeed with or without. However, the events of 2023 forced many fence-sitters to make a decision, and many of them joined the wagon of embracing digital transformation.
When we think of digital transformation strategy, it’s easy to assume it’s solely about business operations. However, the best digital transformation should be multi-dimensional by involving business processes, business models, and cultural transformations to meet business changes in the digital age. On that note, this article will provide you with three steps to digitally transform your business – the right way.
1. Build a customer-centric culture
One of the most prominent challenges of digital transformation comes from employees’ reluctance—people who ought to be the key drivers of this transformation. It’s particularly difficult for employees who are used to working in traditional environments as they view digital transformation as a disruption to their status quo. In many ways, they’re right.
To bring about digital transformation in your company, you must be able to wholeheartedly convert your employees from the archaic way of business operations to a more modern and flexible system. As a strong leader, one of the best ways to achieve this is by building a customer-centric culture that uses data-derived insights and customer feedback as part of their key performance indicators (KPI). This way, your employees will slowly shift towards new innovative ideas that’ll improve customer expectations and end experiences.
You see, customer experience is an integral part of tibco digital transformation initiatives. This is because when you understand the needs of customers, it’ll be easier to solve their problems. Therefore, ensure that you build a customer-centric work culture that puts customer experience at the center of all its actions.
2. Create innovative digital experiences
When drafting initiatives, it’s important that you don’t neglect your business model. Ideally, this should come before the business process transformation initiatives as it helps the company become more agile in identifying and pursuing emerging opportunities. Unlike the operating model, which focuses on business process efficiency, comma-group business models are generally designed to improve value through high-level business strategies.
Today’s consumers are more sophisticated than ever. As such, they expect brands to provide more digital contents that are personalized, cheap, and fast. Therefore, it’s not enough for businesses to stick to their old models. As a business owner, you need to find innovative ways to adapt to new trends and keep your consumers engaged. You can achieve this by scaling up your digital design, collaborating, and increasing your content production speed.
3. Automate processes and encourage a remote workforce
Process automation is a common digital transformation initiative. It involves embracing cutting-edge digital technology that’ll provide your business with the opportunity to revamp its business procedures through solutions like data analytics, artificial intelligence, and machine learning.
With these digital solutions, business leaders can automate a lot of their back-end work, consequently leading to lower costs, reduced turnaround time, and improved product quality. Not to mention, the quick access to data also enables them to gain a unique insight into market and business trends and make better decisions.
The impact of digital technologies in operating models can never be over flogged as there is no turning back from its integration with business workflow. It offers flexibility in the way employees and customers interact with the business. For instance, customers can make inquiries and place orders online without talking or interacting with an employee.
This provides employees with more time to devote to other important areas of their business. Furthermore, because of technology, businesses are encouraged to build remote workforces using project management tools, thereby expanding their talent pool to people beyond their area code.
Measure and adjust
Digital transformation doesn’t have a finish line, it’s an ongoing process. For that reason, you need to determine what metrics you will measure and track the impact. As you implement changes in your organization, take a step back to evaluate these efforts and make adjustments as necessary. Then, you can communicate with key stakeholders about the progress your making and what isn’t working.
Ready to start your digital transformation journey?
Building a successful digital transformation strategy doesn’t have to be a challenge. With the right support and expertise, you can adapt to change and outpace evolving demands. Unosquare is a trusted partner for these projects.
Our experience has proven that a successful digital transformation strategy needs to focus on two things. First, your strategy must include ways to manage evolving business goals. These strategies also need to account for the cultural change that comes with those advancements. Using our proven
Distributed Agile Framework, our software development engineers provide the kind of external perspective, agility, and understanding required for real innovation.
When you partner with Unosquare, you’ll have access to highly skilled software development professionals, Business Analysts, SCRUM Masters,
Quality Assurance Engineers, and all the ancillary roles for delivery of your strategy. Each of us at Unosquare is directly accessible to your project stakeholders. We also live and work in your time zone, and have the support and training from one of the best global software development companies in the world. To learn more about what we can do for your organization, check out our blog for more interesting topics like this in our business category.