Facebook is one of the most popular and prominent social media and has maintained its first position amongst social media since a decade. It has acquired other famous social media platforms such as WhatsApp and Instagram.

Where there is a big audience, there are ads. Similarly, Facebook Advertising is now booming as there is a number of people using it. Also, the business owners spend a lot of money on Facebook ads to target different audiences using Facebook.

Facebook has already become a social media giant and now becoming the king of social media advertising. Facebook Advertising is competing with another giant advertising company that is Google. However, Facebook Advertising is employing various strategies and indeed has become the king of advertising. The social media agency and digital agency are providing digital marketing agency services in Facebook ads.

In this article, a reader will understand how Facebook Advertising works and why it is the prime choice of the majority of business owners. So, let’s get started.

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Choose according to your needs

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One of the best things about Facebook Ads is that you get to choose from a variety of options. For instance, if you happen to be promoting your product(s) or service(s), you could do it either by image, video, or even with a slideshow ad formats. Facebook will let you put up ads according to whichever format you feel fits you the best.
Three of the most common ones are discussed below:

  • Video: Deliver your content in a video format over this impactful platform and you can have a very significant influence over your audience.
  • Image: This Facebook Ad format consists of graphic illustrations which help you promote your brand, product, or service. It is comprehensive and requires less time involvement of the viewer and can grab their attention quickly.
  • Carousel: This is a mixed ad format that may contain up to 10 images or videos. The videos and images are clickable which means that the viewer can easily click on them and they’d be directed to the original website. Carousels are great when it comes to spreading information about your product and convert the traffic.
  • Slideshow: With slideshow you can write text, videos, images, as well as sound to give it a great representation. These are specifically designed for a warm audience and the features by Facebook provide you with plenty of room to explore and build a successful ad campaign.
  • Instant Experience: Using Instant Experience provides you an opportunity to grab one-hundred percent attention of your customer. Since this is built specifically for mobile users, whenever they happen to click on an ad, they pop-up deliberately takes up the entire screen. Due to this, they will have to be involved into reading whatever you have to offer.

Create your own audience

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With evolving artificial intelligence, Facebook is getting substantially better each day. With this feature you can create a Custom or a Lookalike Audience. Both these need a Saved Audience which you could always derive from the list of your leads. When you upload your Saved Audience on Facebook, it contains all the necessary information of your target audience like their demographics and age. With the information of about a 100 leads, you could generate a lookalike audience of a million people. This means that they all will match your target audience. This way, your Facebook Ad Campaigns will have a much higher conversion rate with no extra effort!

There are several other ad formats that Facebook offers. You could try and explore them to learn which ones have a better impact for your business and at the same time, learn what your customers truly want. The Facebook Ad services are constantly developing and are always up-to-date. You will never run out of ideas and options to explore and provide value to your audience.

Targeting a specific audience:

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This is regarded as one of the most efficient strategies that work effectively for Facebook Advertising. Facebook never shows the ads to random people. Instead, Facebook divides the advertising campaign according to a specific audience and displays the ads only to people related to it.

In other words, Facebook target an audience that has something to do with the ads. For instance, if someone has purchased a property or a home, Facebook will display the Real Estate Ads to that particular person. The interest-based advertising is seeming to work for Facebook ads.

Moreover, here are some other ways that Facebook follows for showing the ads to specific people.

  • A business owner’s Facebook ad will be displayed to the one who has recently visited that website.
  • The CRM Database is used to reach a particular audience.
  • It uses the interactions of people to show a particular ad. In other words, likes, comments, and shares are taken into consideration.

Many other ways are employed in order to reach and target a specific group of people who are related to advertising. Similarly, top digital agencies also provide good digital marketing agency service.

Dynamic Ads:

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Different types of ads can be displayed in various dynamic formats to attract a targeted audience. Facebook Advertising Agency or digital agency designs dynamic ads for marketing in Thailand.
Ads can be shown in Image, Video, Slideshow, or Carousel format. By designing this type of ad, influencer marketing agency Thailand can help businesses to grow rapidly. Moreover, e-Commerce agency Thailand uses Facebook ads to target a specific group big enough to boost the customer base.


Hence, IBEX Media Group is one of the prime choices for every Thailand-based business to do Thailand online marketing. By using various methods of Facebook Advertising, IBEX Media Group is boosting and growing the customer bases of multiple businesses. Hence, one can predict that Facebook Advertising will become the king of social media advertising soon. You are highly recommended to go for this one-of-its-kind servicing and make sure your business reaches a new level of success!