There are a lot of things you have to get right if you want your email newsletter to be successful.
You have to work on building your email list, and you have to choose a quality email provider, like SocketLabs, but neither of those things is as important as getting the content right.
It’s easy for the content in your email newsletters to get stale, and if your content gets stale, you can bet that you’re going to lose readers. Use these five content ideas, and not only can you keep readers, but you can also take your email newsletter to the next level.
One great way to keep your email newsletters fresh is to include educational content, as long as you include the right information.
Educational content can be boring, so look for ways to engage your readers with interesting information. That might mean creating a FAQ section in each email newsletter where you answer common questions from customers. You can even encourage readers to send in their questions to be answered in the next newsletter.
Have a product that has to be assembled? Or maybe there are some tricks customers might not know about when it comes to using your product? Include a short video in your newsletter.
Quick facts can be fun too! Include fun facts at the beginning of each newsletter that pertain to your industry that will catch the attention of readers.
Add Blog Content
It’s common for companies to create an email newsletter for their blogs, but that doesn’t mean blogging newsletters are the only way to share the articles on your website.
No matter what the main purpose of your email newsletter is, it never hurts to include information about the latest blog articles that can be found on your website. Just don’t include the entire article in your newsletter. Instead, include a short excerpt that will get everyone’s attention. Then, include a link that directs readers to the article on your website.
Include Special Deals
Everyone loves a good deal! One of the best ways to provide your customers and clients with better deals than the average joe is to include them in an email newsletter.
There are tons of special deal ideas out there to choose from, which enables you to choose the ones that will work best for your business. A few ideas include:
- Offer a coupon at a bigger discount than your regular coupons
- Increase loyalty points during a promotional period
- Offer special savings during a special event
- Provide readers with advanced knowledge of a sale
An email newsletter can also be a fun way to give things away to your readers. Host contests or ask them to mention the newsletter the next time they come into the store for a special gift.
Get the CEO or Owner Involved
It makes sense for a CEO to want to keep his or her eyes on the prize and stay out of the limelight. It’s true that it’s the best way to get the most work done, but that doesn’t mean there aren’t plenty of benefits to taking center stage.
CEOs can create a lot of excitement for a brand. Just think about how instrumental Steve Jobs was to Apple, or Elon Musk is to Tesla and SpaceX!
Your email newsletter is the perfect place to get a CEO or the owner of the company involved. Write a small excerpt to include in each newsletter, and it will make readers feel like your brand is more personable.
Update and Celebrate
Don’t forget to update your readers on important industry and company news. Change can be scary, so walking your customers through the changes can be helpful.
That might mean including new company policies, and explaining them in your newsletter. It might also include process changes, product changes, or changes in the industry, especially if those changes affect the way you do business.
Updating clients can be fun too! Did you make a new sales goal or launch a new product? Share the great news with your readers! An email newsletter is a perfect place for you to share your accomplishments with your most dedicated customers.
Don’t let your email newsletter lose readers because the content contained inside it has gone stale. Refresh your newsletter with these great ideas! Not only will these ideas re-engage your existing readers, but they can also help you get new readers to sign up for your newsletter too!