Video is the go-to medium for distributing entertaining and informative content in this day and age. It’s important to become more familiar with a video creator yourself if you want to remain involved in the content discourse.

An online video maker such as what Promo provides can make a huge difference for new and established content creators alike. They also hint at what’s to come with their suite of new and innovative features.

Now is as good a time as any to start learning about developing video makers. Learn more about the features that make them special by reading on.

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What is a promo video?


Promotional video is something that every business that wants to improve should have. It can be used to present your company for the first time or to present some changes that have taken place. But it can also be used when you launch a certain new product, for example. In the past, promo videos were reserved only for large companies that had enough money to invest in recording and later editing promo videos. Yet today, thanks to various software, it has become an incomparably simpler and cheaper task. It is now possible to enhance brand awareness and reach a large number of potential customers and with a very small budget.

Video editing software offers you so many different tools that you’ll feel like you’re working on a Hollywood movie rather than a promo video. You can even create it completely free. You don’t even have to spend a few hundred dollars, and you certainly don’t have to spend a few tens of thousands of dollars to create a promo video like Nike does.

A Video Creator That Offers Complete Control

New video editing programs are focusing more on providing complete control. Users obviously want total control over the content they put out. It’s easier to do that when you have a video editor that doesn’t get in the way.

The users are able to control every little thing that is featured in their videos. No matter how minor the detail, they have veto power over it.

On top of that, content creators can also use any clips they want in new variants of video creation software. There are no limitations on what can be uploaded. That allows users to truly create the videos they desire.

A Comprehensive Video Creation and Storage Tool


Having access to a feature-rich video creator is crucial. However, you will need more than that if you’re aiming to become a full-time content creator.

Storage space also matters a great deal. You ideally want something that can store all your videos in one place. After all, no one enjoys scouring their computer just to find that one clip they need.

The good news is that new video creation tools offer plenty of storage space. You should be able to upload to your heart’s content without worrying about space potentially running out. That will come in really handy as you ramp up your content production even further.

Video Templates Galore

There may be times when you’ll have to release content quickly. Because of that, you may not be able to prepare as much as you’d like. You may have to rush out a video and that could cause a notable drop in the quality of your content.

Video templates make it easier for users to churn out content quickly. Use the templates to flesh out the theme of your video. They may also be able to help you convey your intended message better.

Look for a video creator that provides access to a huge library of templates. Video creators of that nature are easier to find now because they are more in-demand. But there are also promo video templates for whatever purpose you need. Whether it’s a travel promo, for a personal trainer or something else. You will find exactly what you need to create a compelling promo video that will attract potential clients.

A Growing Library of Ready-to-Use Video Clips


Apart from access to numerous templates, you should also look for a video creator that gives you all kinds of clips to use. Similar to the templates, clips make it easier for you to put videos together.

You’ve probably seen countless videos from your favorite content creators and noticed that they use clips as well. That’s something they do by design.

The frequent usage of specific clips helps foster familiarity with their viewers. They may even start associating those clips with the videos from a specific creator.

It’s not a necessity to use those clips, but they can be very helpful. That’s why you should take the time to find an online video maker that offers those clips in abundance.

Many video creator tools already grant access to huge libraries of clips. You should be able to find one that provides the clips that fit well into your content.

A Video Creator with Top Notch Social Media Integration

The power of social media cannot be ignored. Social networking sites excel at amplifying your presence online and making your content accessible to a larger audience. They also happen to be great hosting platforms for video content.

For all these reasons, new video makers have put more emphasis on social media integration. You can find programs that allow for quick posting to those platforms. Some even come with features designed to take advantage of the latest social media trends.

The importance of using a video creator with optimal social media integration cannot be overstated. Make sure you use one that fits that description.

Video creation programs are becoming more and more sophisticated. As they evolve further, you can expect them to offer even more in terms of features. Stick to using the most innovative video creators in order to maintain the high quality of your content. Because video creators have become widely available, your competition will also take advantage of video editors, so if you use outdated software, it will be very noticeable.