Some firms don’t invest even a single penny when it comes to business advertising. It makes us wonder what is the big secret behind their immense success and fame? We live in a day and age where social media is the ultimate source of connectivity. If you are not present on social media, then you are missing out on a large chunk of profitability. Of all the people in the world, you as an entrepreneur don’t want to miss that queue now do you?
Digital tools and social media platforms have become the source of growth for major businesses on the radar. Firms which are not willing to invest in paid marketing always seek other possibilities to go viral. They invest budgets in powerful SEO services. They create a thriving community around their product through pages and groups. In fact, some remarkable digital products have done such a fairly good job that it will leave you dumbstruck. When asked, they all say there is no universal formula of success.
Keeping that in mind, I believe there is plenty which I don’t know and need to learn. But, here are some things that I do know and can help you create an engaging and powerful digital community.
Ask If Your Business is Easy to Find on Social Media?
Planning to grow your business through social media with zero investment? Don’t spread the word about your product unless people can easily find you on the Internet. Here are some great ways to put your brand in front of the audience on social media:
- Make sure to create prominent social sharing icons on your website.
- Create strong social handles on business cards and other print media.
- Personalize your email responses and add links to your social community.
- Make use of hashtags and mentions and find where you are trending.
- Include a link of your brand website in different social media channels.
- Build your confidence Engage! Engage! And Engage!
Learn Everything About Your Target Audience
Social media is a platform bringing people belonging to different backgrounds together. Therefore, as a brand, it is important that you understand your audience when they associate themselves with your product. Because everyone is unique in their own way, you need to predict what will be the best way they can interact with your brand. The best way is to segment your audience into smaller groups and target them. With the right messaging you can tap into the right audience.
One of the most important factors in creating a strong social media is to create the perfect communication channel. And, you will be only capable of communicating with your audience successfully if you know them.
When your audiences are segmented in smaller groups, then it relatively becomes easier for you to understand them. It will eventually become a whole lot easier for you to engage with followers according to their respective preferences.
Invest Your Time in Solving the Problem of Your Customers
Social media is not all about direct promotion of your products. It is also a great platform which allows businesses to connect with the customers. A good social media platform can enable businesses to engage with their targeted audiences better. It helps them to understand their problems more carefully and provide solutions to them accordingly. As a marketing specialist working for a business, solving problems can give you an outstanding edge among competitors.
By bestowing the perfect element of trust within the heart and mind of your audience, you can win their consent and help them solve other unique business problems. In fact, you can even ask the community to come forward and take part in resolving the problem of one of these individuals.
As a Community Specialist, Be Generous at Heart
As a community leader, it is your job to motivate the members of your community. Start with giving them the opportunity to publish their own content and spark up exciting conversations in communities. You can also offer an audience with coupons and giveaways. Such discount offers and giveaways motivate audiences to purchase your product and make the most of the service.
Also, you can see which of the members are contributing the most. You can offer them some special treatment as they can become the reason for raising the standard of your product. Plus, you can also promote the content that they write about your service and then put them into the spotlight. Don’t forget! These are the individuals who are responsible for increasing engagement on the website.
As more and more of the user-generated content is shared, it will get more likes, shares and comments. Greater the number of engagement on your social media post, higher will be the percentage of followers.
Last but not Least, Just Be Honest with All the Information
It is a common understanding that people like to deal with businesses in whom they can bestow upon their trust. Winning trust for businesses is not an easy job; however, the smartest and quickest way to build trust within businesses is when business owners accept their mistakes.
There is no such thing which we can term as 100% perfect may it be a customer or a business. While running an online store and selling products on Amazon through Amazon Vendor Central program, we realized that we made certain blunders on our online platform. However, we did not blame our marketing teams; instead, we owned our mistake and planned ahead to rectify it purposefully. When businesses are transparent and are open to admitting their own faults, they don’t have to face much criticism. Instead, they win big among their followings and show a willingness to listen.
On the other hand, if businesses are doing completely opposite, if they try to mask a bad situation or try to avoid the problem, then that trust factor is greatly diminished among customers. When you show your human side to the businesses, then you win the true loyalty among your fans once and for all.
If you are a business struggling for success, social media can turn into a great opportunity for your brand. It can help you build a thriving community around your respective product so you can do more than just running promotional campaigns on your business. Nowadays, businesses want loyal customers; customers who may stick around your brand for a while and can help create awareness for it among other prospects. With the right exposure, businesses can see the communities grow exponentially and benefit the most out of it.
So when was the last time you gave a thought to community building? Read all about it on our blog page.