What do the jungle and the world of business have in common? Well, both are unforgiving, and if you can’t adapt, you’re likely to become mincemeat or part of business failure statistics.
From Kodak to Yahoo, even big businesses with boatloads of resources have experienced the wrath of being behind the curve. For small businesses, the funds are less, and the challenges are much more.
- 1. Review Your Vision and Mission
- 2. Perform a SWOT Analysis
- 3. Prioritize Customer Data
- 4. Make Your Business Employee-Friendly
- 5. Stop the Losses
- 6. Find Effective Ways to Conduct Business
- 7. Listen to Your Customers
- 8. Run Promotions
- 9. Observe and Learn from Your Competitors
- 10. Prioritize Customer Service
- In Conclusion
1. Review Your Vision and Mission
Vision and mission statements are not mere words strung together to give companies a semblance of seriousness. They are supposed to be the heartbeat and focal point of all that a company does. If you find your small business struggling to make headway, it might serve you well to start by addressing an identity crisis.
Take a look at your mission and vision statement and find out if you’ve stayed the course or taken a detour. Sometimes, you may find that your vision may have become obsolete and needs rewriting. Read this article to find out how to craft a compelling vision and mission statement.
2. Perform a SWOT Analysis
SWOT analysis refers to a review of strengths, weaknesses, opportunities, and threats. Before you can make any decision on what to do, you’ll need information and insights. A SWOT analysis gives you valuable insight into what may be going wrong and that the potential risks are.
Here is a comprehensive article on how to conduct a SWOT analysis and what to do with the wealth of data uncovered.
3. Prioritize Customer Data
When customers trust you with their information, be sure not to let them down. Many companies have suffered the loss of reputation, penalties, and closure because of data breaches. Even big businesses like Yahoo and Equifax have become reference points on the need to safeguard customers’ data from cybercrime.
That is why you should handle sensitive customer information with great caution. Find ways to encrypt, store, or send files securely. For instance, it may be time to switch your communications, particularly sensitive ones, from email to fax. According to efax.com, using online fax can save you money while providing enhanced security.
4. Make Your Business Employee-Friendly
There’s no doubt; customers are crucial to every business. However, your employees are equally vital, if not more. Some argue that employees are more important than customers. Companies that ignore their employee concerns are likely to have high turnover rates, and that often reflects in their bottom line.
Make sure your employees are well-remunerated in line with the financial capacity of your business. Create a culture of open-mindedness and conversations. Reward productivity and innovation and provide incentives to them. Show your employees that you genuinely care, and you are interested in making their lives better.
5. Stop the Losses
Every business leader must master the art of finding loopholes and plugging them shut. For instance, find the weak links in your production chain and address them.
If you don’t keep your eye on the ball, your business will crumble. You can hire a professional accountant to review your books and make recommendations. Don’t onboard new hires when you have not done a cost-benefit analysis on each employee. If some products or services are chipping away at your profits, phase them out or evolve them into new products.
6. Find Effective Ways to Conduct Business
As the digital age advances, more straightforward ways of doing business have come to the fore. You’d better be an early bird. Be open to new ideas and new strategies.
For instance, do not throw money on advertising randomly. Your outreach must have a target and focus. Content marketing is an excellent way to increase your return on advertising spend (ROAS). Audit your business and root out any strategy that is not yielding any results.
Automation is also key to business growth. Just think of how much results you can reap through email marketing, for example.
7. Listen to Your Customers
Your customers are not people you draw your funds from. They are people who make your business stick. Without customers, businesses would not exist.
Engage your customers personally. Send out surveys and questionnaires that can yield case studies. Remember, every purchase is an opening for more. Use a drip email marketing sequence to keep in touch with your clients.
8. Run Promotions
You don’t have to wait until it’s a festive or holiday season to run a promo. Schedule dates and run promotions for your clients. This is a great way to get new clients and reward old ones. Who doesn’t love a discount or a free product?
You can run a “buy one get one free” or a flash sale. You can also have giveaways and sweepstakes. All these would give an added dimension to your business.
9. Observe and Learn from Your Competitors
Your competitors are the best fodder you’ll ever get. Their innovations, successes, and mistakes are things you can learn from. Knowing what other companies in your niche are doing helps you to stay ahead of the curve.
Observe and learn from companies like yours who failed. Find out what made them collapse and apply the lessons to your business. It may be an excellent time to grab some memoirs.
10. Prioritize Customer Service
The type of customer service you run would determine how far your business goes. Hire an excellent front desk or outreach team and train them to handle clients with care and patience. If your business is just starting, you may have to handle most of the customer service yourself.
Remember, many of your clients have options. Some competitors are ready to snap them up at the least invitation. Make them feel special and highly valued.
Your business is up against other companies in your niche. To stand out, you’d have to put your best foot forward. Ideas are the wheels on which great businesses run. Listed above are some actionable insights to get your business going and raking in good profits. Implement these measures to get your business off the ground.