It’s the year 2019, and with that comes an entire enterprise of websites and marketing trends that are sweeping the nation. But how are they becoming popular and dominating search engines like Google? Welcome to SEO my friend. With proper SEO techniques, you can dominate just about any search engine and become more popular with online marketing in today’s society, as well as get your product out there to the world more than ever before.
In this article, we’re going to discuss some very important search engine optimization & marketing trends that will help you be more successful in maximizing your capital and increase your ROI (return on investment). We can’t take all the credit though. We enlisted the help of North Miami SEO to bring you the best list possible.
Number One: Know Your Audience
If your audience prefers graphics, text, or multimedia experiences, you need to know how to use all of the above so you can get your website and marketing tools to your directed audience. But there’s a lot more to it than just what they want as far as your website. You need to know what your targeted market and audience will want. If your website is created well and fully optimized, your business won’t grow properly if you are targeting the wrong market for your product. For example, let’s say you create a video game that’s perfect for young adults, but you start marketing it and trying to publicize it to senior citizens. Do you think you’re going to get a lot of sales? Probably not.
Get Out of Google
Google may have primary SEO dominance, but you want to optimize your website for numerous search engines, because people still use searches like Yahoo, Bing, MSN, and more. Not only this, but there are search engines that are popular for other users (like DuckDuckGo and more) that you may want to optimize your site for as well.
Content Must be Perfect
Don’t just create content. Anyone can create numerous volumes of content, but what goes viral is the content that is amazing and above all the rest. By creating content that is above the standard ho-hum informational pieces, you can rank your online presence above all of the rest.
Know Thy Enemy
Any leader will tell you that the best practice of being able to overcome your competitors, no matter what field it is in, is to know who your competitors are, and study them. If a competitor is ranking higher on Google than you, find out why. You may be surprised that they are simply using better SEO and marketing tactics than you, and if you simply implemented some of them yourself, you may be able to overpower them on the internet visibility chain.
Don’t Just Stick with One SEO Technique
It’s the new age of thinking. Mobile and voice technology are starting to dominate the normal way we search for things. Because of this, you need to optimize your page and keywords to reflect commonly searched for terms that are relatable to your “product”. Make your site mobile-friendly so users can have a good experience on their mobile phones browsing it, utilize tools such as mobile chatbots, customer service plugins like Tawk.to (and other free and paid ones), and get started with advertising. You can even make money off of Google’s AdSense if you do it right while boosting traffic to your websites.