Having a great base of loyal customers represents one of the most important factors that will positively affect your business and make it more profitable. Also, according to the statistics, there is around 70% more chance that a loyal customer will buy again at your online store, rather than a new one. On the other hand, targeting new customers is much more expensive than keeping standard ones.
When we look at various analysis of the market, certainly, finding a proper way of creating a keeping steady relations with existing customers is crucial for the business. In this article, we are going to analyze more about the importance of keeping a steady relationship with clients, and how small businesses can increase their sales and revenues from creating a base of loyal customers.
Set Up Customer Rewards Program
One of the best ways to create a base of people who will continue to buy from your online store is to create a reward program that will provide them with various coupons or discounts that represents a great way of showing gratitude to them.
Creating a reward program for your customers using the loyalty plan software RoboRewards is a remarkable way to express your appreciation. Also, it will make people who are buying from you too feel more satisfied and motivated to make another order.
Moreover, this is a great method for creating a base of people who will become linked to your brand, which can also positively affect the marketing of your company, because some of them might recommend you to their friends, or share your online store through their social media accounts, which can bring even more loyal customers as well.
Give Something Extra to Your Most Loyal Customers
Offering something extra or special to people that represents the most loyal buyers of products that you are selling represents one of the most affordable methods to improve the number of people who are constantly buying your products.
In that matter, you should use RoboRewards as a great way to create an advanced program for rewarding people who are buying more often. Also, with this software, you can see what products you are selling to each particular customer, and create a perfect gift according to that. This way, you will create a perfect connection between customers and your brand.
Create a Community Around Your Business
You should know about the importance of building a community around your brand and to know the needs of customers. By showing your customers that you care about their needs, you will increase chances that some of them might become more loyal to your store and products that you are selling. The most important about building a strong brand is to find a way to connect people with it and make it become a part of their lifestyle.
Communicate with Your Customers More Often
We already said how important it is to create a quality connection between buyers and your brand. In that matter, you should use various methods like e-mail marketing, registration process, newsletter, and more, to collect the data about your customers, and find the best way to send them various promotions, discounts, gifts, and more.
Moreover, by collecting their emails, you can send them personalized messages for birthdays, anniversaries, or other special days. It is very important to use social media as a way to stay in contact with people. For example, you can share polls or questionnaires about your brand, and see if there are any ways of improvements for your business.
Provide Great Customer Experience
Customer support that is always available is also very important, especially because many people would never buy from some online store if they were not satisfied with the service, even if they like the product they bought.
Always be honest about the time of delivery, and be sure to send the package right after the customer’s order. When someone is satisfied, there is a great way that the person will recommend your brand to someone else, which is a powerful marketing strategy.
Reach Your Customers with Interesting Highlights
Reach out to your loyal clients and let them understand how much their activities mean to your brand. You can make them feel valuable and unique by posting news on your social media profiles or website about how they use your merchandise.
Acknowledge their efforts and work to make your brand or business reliable in the market. The customers who connect your business to others are a relevant asset for your company. So, recognize their efforts. Put a light on the customers who are helping you build your brand community. When you do so, you open a connection pathway to make it easier for your customers to reach out to you whenever needed.
Offer convenience to Stimulate Loyalty
You should find a way to make it easier for your customers and attract them to visit your store more often. Think outside the box and make things easier for you whenever they visit your business for purchases. Choose a mobile-friendly web design to make your website responsive and easy to view on different screen sizes.
Assess your check-out process and eliminate all the unnecessary steps to make it simpler and faster. Moreover, always check your social media accounts to see if there are any comments or messages from your clients, and answer them as soon as you can. By creating an adequately optimized and seamless digital experience for your clients, there is a much bigger chance that they will feel a connection with your brand.
Don’t rely too Much on Technology
No doubt, technology is very important for both private life and business. However, you should be aware that meeting someone in public is much more powerful. Because of that, you should maybe consider finding a way to meet some of your customers in real life.
For example, you can create some special event for most reliable customers, where you can introduce some new product, or show your gratitude by organizing a cocktail party or a dinner. A more personal touch keeps your clients loyal and engaged with your brand.