With social media becoming increasingly popular, there is a lot of competition between platforms to keep users engaged. Today, video content has become a surefire method many brands and marketers use to attract users’ attention. You’ll notice that trimmed vertical videos make it a catwalk to keep subscribers engaged.
All About IG Reels and TikToks
According to Cisco Reports, 82% of internet traffic will come from online video streaming and downloads in 2023. Hence, video-sharing channels like TikTok and Instagram Reels are optimizing their operations for content creators.
Though these two platforms operate similarly, they differ in several ways. Many users might have yet to grasp the striking differences, big or small, with marketers struggling to choose between either. This write-up will examine their functionalities and differences and help you make the most of them.
What Are Instagram Reels?
Instagram Reels are short, fun videos you can create and post on Instagram. They’re a great way to show off your aesthetics as you share tips and tricks or goof around with your friends. You can also use Reels to get creative with your Instagram Stories and add a little personality to your feed.
An Overview of TikToks
TikToks are short-form, creative videos popular with teenagers and young adults. The clips are typically set to music and filmed in one take. These short clips have become a global phenomenon, with users taking part in dance challenges and trendy skits.
Both channels began with supporting video content and clips maxing at 15 seconds. Currently, Instagram Reels have upgraded to a 90-second limit while TikTok’s maximum length pulled up to 10 minutes. With the introduction of long-form clips, some might say that TikTok is a challenge to YouTube. So if you need a channel for creative experiments supporting short and long video formats, TikTok might be your next stop.
Another striking contrast is the user’s access to music or tracks to enhance their video recordings. In terms of sound add-ons, TikTok tramples over Reels. Many business accounts are currently unable to access Instagram’s music gallery. Users must record personal audio and edit it to publish a Reel with musical accompaniment. On the other hand, TikTok comes with an extensive gallery free from copyright restrictions. Instagram Reels scores less in this arena.
According to data from Statista, TikTok’s user base is dominated by Gen Z users, while the Instagram Reels platform is popular with millennials. Also, TikTok is mainly used by people in rural areas, while Instagram Reels dominates in urban areas. Regarding gender, TikTok is more identified with females, while Instagram Reels with males.
Talk of social class? Statista shows that TikTok has more low-income subscribers, as higher-income users adopt Instagram Reels. So, what does this all mean? Well, if you’re looking to reach Gen Z users, TikTok is your best bet. But if you’re looking to reach millennials, Instagram Reels is a better option.
Generally, TikTok videos tend to be more lighthearted and fun, while Instagram Reels tend to be creative and informative. Of course, this rule always has exceptions, but generally, that’s the trend.
On the other hand, Instagram Reels often focuses on giving users a creative or informative look at something. For example, a user might create a Reel about how to get a particular makeup look or about a new artist. Reels can also show off a new product or give a tutorial.
As we’ve seen, both Instagram Reels and TikToks have advantages and disadvantages. However, Reels is a better option if you need a more professional platform. Do you want to create engaging and eye-catching Instagram Reels and TikToks for your business? It would help if you sought the help of Instagram Reels video editing experts like beCreatives. Professional content editors will help you create attention-grabbing videos for more views and likes.