So what are the similarities and the differences when it comes to a landing page and a WordPress website? Should you be using a landing page, a WordPress website, or maybe both of them?
These are the important questions that I will be addressing for you. So by the time you finish this article, you’ll have a good idea about which of these tools you should use to help you achieve positive growth with your online business.
Comparing A Landing Page And A WordPress Website
The differences are very clear when it comes to these two separate tools.
A landing page is a special type of marketing page that is used to accomplish one main goal. They are specifically set up and optimized to help achieve that specific goal, which could be generating leads, making sales, or simply taking any type of action.
A WordPress website is simply a series of pages or portal, that was built using the WordPress infrastructure. They can include many pages such as a home page, about page, contact page, as well as many blog posts. For more details, check WPBeginner.
The reason there is so much confusion about this topic is simply for the fact that WordPress websites can create landing pages, or you can attach separate landing pages with your WordPress website.
Here are some of the main reasons why you’ll want to use each landing page or website.
The Benefits Of A WordPress Website
First and foremost, having a website is very helpful when it comes to sending traffic to learn more about you. Plus, WordPress makes creating a website about as easy as possible.
Thanks to many different themes and plugins, you can simply upload what you need and then make any of the simple changes that you’d like for your business or brand.
Next, generating organic traffic with your WordPress website is one of the biggest benefits that you can get from it. When writing content, you can optimize it properly so that you rank higher in the search engines.
This strategy is so powerful, that many people even make a living based upon creating content that attracts organic traffic. It’s going to much more difficult doing that with a separate landing page software.
Another great benefit of having a WordPress website is that you have 100% control of it, and what happens to it. Unlike landing page software tools, someone else owns that property and you’re at the mercy of what they do. If you’ve ever seen a software company close early, then you’ll know exactly what I’m talking about. If you had all of your landing pages with that specific company, then you’ve lost them overnight.
When it comes to creating a WordPress website, there’s also no HTML or tech-experience needed. WordPress makes the process as seamless as possible, and any plugins or themes that you might use, always come with easy tutorials to follow along with.
Lastly, having a WordPress website isn’t going to cost you all that much money. In fact, it’s one of the cheapest ways to start up your online business and get some free traffic. Hosting can be as cheap as $5 or month (or even less), and a domain costs around $10 a year. Many times, hosting companies will even provide you with a free domain when you signup as well.
Now here are some of the benefits of using a landing page.
The Benefits Of A Landing Page
One of the biggest benefits of landing pages is that it will help you convert at a much higher rate. This is true, for the most part, given the fact that landing pages are hyper-focused on accomplishing only one goal at a time.
Websites, on the other hand, tend to come with many different distractions as well as a wide variety of things to click on. This could be dropdown sections from menus, banners on the top and right of a website, as well as links and clickbait titles in the rest of the site.
You won’t have to worry about this with landing pages, and that’s why they have the upper hand when it comes to generating more leads, make more sales, and converting at a much higher rate.
The next big benefit of using landing page software is that it focuses only on landing pages. Take a WordPress website for example. You can change around the theme, add author boxes, add plugins for memberships, faster speed, security, and so on, and so forth.
Landing pages, on the other hand, only focus on creating and optimizing landing pages. While there might be many more features that come along with software like that, they are generally geared towards helping you convert your landing pages at a much higher rate.
So you’re going to pay much more in order to use landing pages, whether you use a lower-cost software landing page like LeadPages or a more expensive landing page software like Instapage. Get more info about that here.
So is a landing page or a WordPress website going to be the better fit for you? Move along to the end with me in order to find out the proper answer.
Landing Page Or Website?
Let’s talk about the almighty landing page first.
You’re going to want to use a landing page if generating leads and making sales are your two biggest goals. At the end of the day, they are focused on helping you convert at the highest level when it comes to those two goals.
You’re going to want to utilize a WordPress website if your main goal is to blog, gain organic traffic, as well as demonstrate your expertise and authority. Plus, WordPress websites are ideal if you’re just getting started and you don’t have a lot of money to invest. You can use the website itself to make money, and then invest that money for more tools in the future.
Then there is the last and final option, use both a website and landing pages. In fact, you can connect both of them so that you can get organic traffic, and then send it to your landing pages in order to convert at the highest rates possible.
While this final option isn’t for everyone, it’s something to keep in mind as you progress with your online business.
So those are some of the main similarities and differences when it comes to using a landing page or website. Make sure you pick the solution that is right for you at the time, as you can always change or upgrade in the future.