Are you thinking about building a new startup? Then you must know that you are not alone and that is why you should think about local SEO.
Whether you want to open a salon or an auto body shop, your neighbourhood will prove to be a competitive space. And claiming your Google My Business listing will help you receive organic traffic. More than half of the people visit a business after searching about it on Google.
But, only listing would not help. You need an impactful local SEO strategy.
According to Lojix, a top digital marketing agency, Local SEO refers to the process of developing and increasing your online presence to attract more clients from relevant local searches that take place on search engines like Google, Yelp, Bing, Apple Maps, etc.
Impactful Local SEO strategy
Use Google My Business
Your GMB page is how your business appears whenever someone searches for your business. It shows your business’ locations, hours open, pictures, customer reviews, etc. To make your GMB listing irresistible:
- Add your business hours.
- Write a short description
- Ask your customers to write reviews and respond to them
- Enable messaging through GMB.
- Add photos and videos that show the location of your business.
Manage Reviews and ratings
Genuine and honest reviews are important both for sending signals to search engines that your service and site are trusted and showcasing the quality of your service. The more number of reviews you have, the more with potential customers draw to your business.
You can ask your customers humbly to leave reviews on your social media accounts and GMB page. This way, you can also know about the positive and negative parts of your business.
Ensure that your site features on online business directories and citation sites. Now only this will help customers discover your business but also feature your company’s address, name, website URL, phone number on citation sites. This will also add extra information to the business directories and improve your search rankings.
Focus on local content
You can add a blog to your website with quality content to generate more traffic. When users search for a certain keyword, they would visit your website and eventually be led to your business. A lot of businesses do not indulge in creating quality content and this is why doing so will help you.
Also, make your website and social media appear attractive. It gives an impression of a well-managed business. Users also prefer a business website with good graphic.
Users mostly discover a new business on the internet. Therefore, using these above-mentioned effective and simple SEO strategies will help you gain a massive advantage in promoting your business online.
So, what are you waiting for? Start a local SEO implementation for your business and see it reach the pinnacle of success.