We are living in a digital age, of which there’s little doubt and whatever your business, you have to create and manage a strong online profile, otherwise you’ll be left behind. The Internet of Things (IoT) is on the horizon, with the 10x data speeds of 5G and the 21st century consumer uses Google to find stuff; all this means you have to focus all of your marketing efforts on the World Wide Web.
This is your portal to the world and the design should reflect the concept of your business, with quality content and fast page loading. People create an instant impression of a business as soon as they land on their website; you should approach a leading web developer with your concept and they can create a platform that projects the right image.
A good website should be:
- Easy to navigate
- Fast page loading
- Professional in design
You need a homepage that introduces your company and what it does; your employees play an important role and the consumer likes to personalise. Have a page for each employee with an image and some personal information; hobbies and interests should be included.
There are several benefits from creating a guest blog page; you can upload informative and engaging blogs that are industry specific, plus these articles can contain specific search terms and keywords and that boosts your Google ranking. If you want to learn more about digital marketing strategies, click here. If you forge a connection with a Bangkok-based digital marketing agency, they can help you with your web design and provide quality content for your platform.
You need to create accounts with Facebook, Twitter and Instagram and start posting quality content, along with information about your business; special offers and seasonal discounts can be presented on social media and if you want to get the most out of Facebook as a marketing platform, approach a leading digital marketing agency that has offices in Bangkok and they have a team of social media marketers that can generate a healthy following on all your SM platforms. Once you do have the following, you need to monitor comments and interact with users; hiring an agency is the best way to keep on top of your SM pages; this can be part of a comprehensive digital marketing plan that the agency puts together. You need firm direction in your marketing and the top agency can deliver the desired results.
Optimise for Google
Google has the go-to search engine that millions of online consumers use on a daily basis and you need to optimise your website for Google searches. If you want to be somewhere near the top, you need to engage the services of a digital marketing agency that has a team of SEO specialists. Search engine optimization is essential if you want high volume, organic traffic delivered to your landing page. Due to the fact that the web is constantly changing, with new data and old data removed, SEO services need to be ongoing; you could be on the very first page of Google search results today and in 2 weeks, you are down to page 23. It might take a while, but when you are well-ranked with Google, you can expect to enjoy a high volume of traffic.
In order to help Google notice your website, you need to find out the most used search terms that potential customers are using when they search. The SEO agency has powerful tools and can find the top 5 search terms used, along with numbers and this enables the technician to create a set of keywords that are inserted into your website, at particular locations. This means a complete rewrite of your web content to include all the keywords and when users search using these keywords, your website will be close to the top. One click and the user is taken to your landing page (a page designed for new users).
Pay Per Click Advertising
PPC is a very effective way to reach the right people; Google Ads is one of the best and if you enlist the help of a digital marketing agency in Bangkok, they can create rich content and place it on the right platforms, such as YouTube and Facebook. This type of advertising isn’t for everyone and the great thing about a digital marketing agency is they tailor their services to suit the client’s business. Here are a few reasons to outsource your IT needs.
Create a Digital Marketing Plan
This is a must if you want to be successful in your online marketing efforts; talk to an award-winning agency and they would carry out a digital audit to determine the strength of your current online profile. This information enables the agency to compile a dynamic plan that incorporates numerous strategies, such as:
- Social media marketing
- Search engine optimisation
- Content marketing
- Email marketing
- Outreach blogging
Once you approve the plan, the work can begin and with state-of-the-art software, the team can analyse data and monitor the progress. Of course, the goal is to drive quality traffic to your website and there are a few ways to do this.
Internet marketing can be the difference between success and failure and hiring an award-winning digital marketing agency is the perfect way to make your digital mark on the business world. This is a performance-based industry, which is why you should choose an agency that regularly wins awards. A highly competitive sector demands a lot from an award-winning agency and when looking at agencies, check out their client list, which should contain names that you know.
You might be relocating to Thailand and are looking into business registration options; forging a working alliance with a leading Bangkok-based digital marketing agency will ensure that your message reaches the right people.