Growing your business isn’t an easy thing to do by no means. It requires a lot of effort, hard work as well as a little bit of luck sometimes. The market is unpredictable you can never know with the utmost certainty will something do well or not. However, you can use some field tested tips and trick to tip the odds in your favour just a little bit. Well, more than a little bit if we’re being honest.
What we’re talking about is marketing. Marketing is one of the most important aspects of the business. It’s directly related to your sales and business growth. Without proper marketing you’re missing out on various opportunities to better your business and increase your sales. Now, we know marketing isn’t easy, you cannot just put out an ad for a radio and expect huge boost in sales, mainly because no one listens to radio anymore, but that’s beside the point.
There are several, reliable ways to market your business and increase the sales. In case you’re not sure which ones are those, we’re going to try and help you today. We’ll present you with some of the classics and some of the recent marketing strategies – all of them very likely to help you out.
1. Know Your Customer Base
Although this might not count as a marketing strategy per se, it’s a necessary step to take in order to make sure everything else works. Why? Well, for example, if you’re selling hunting equipment, chances are, teenagers and animal rights activist aren’t going to be your customers. Your customers will most likely be middle-aged men, at least according to today’s statistics.
So, as it’s fairly obvious from this example, knowing who is going to buy your stuff is paramount when it comes to advertising and marketing. Understand your product and who might be interested in it and cater to those customers’ needs. There is no universal approach to marketing. Not everyone likes the same things, therefore, not everyone is going to respond the same to your ads. Once you understand that and are aware of who your customers are, you’ll be well on your way.
2. The .99
This might be the oldest trick in the book when it comes to sales. Who knew that a price tag could be a marketing tool? The psychology of this is simple. For example, 9.99 seems a lot less cheaper than 10.99, even though it’s not at all. Why? Well, we like rounding things up. What happens here is, we see the number 9 first and subconsciously round the price up to 9, not 10, even though the price is closer to 10 than it is to 9.
Also, when you see the .99 – you anticipate there’s going to be change. Either you’ll take the change, thus completing give-receive transaction, which we’re naturally programmed to like or you’ll leave the change, feeling good about yourself because you left the ‘tip’. The amount of change is not the factor here, it’s the illusion of being in control.
3. Have A Visual Presence
The best way to become recognizable is to make the business advertise itself. What we mean is, hire a designer to create a logo for you, decide on a colour scheme and create your ‘look’. After you’ve done that, it’s time to put it to use. Create pamphlets and flyers, go old-school for a little bit. If you’re selling food, this is a great way to attract new customers. Create a menu, have your prices end in .99, place the contact info it and spread it.
Another great way to attract views and customers is to make your store visible from a distance. Use that same logo and colour scheme and make a banner or a flag. One of those in front of your shop will certainly turn some heads. If you don’t trust us, click here and see just how good those can look.
4. Don’t Forget About The Social Media
Now that we’ve mentioned a few of the classic marketing strategies, let’s focus on the more up-to-date ones. We live in an era where everyone has at least one social media account. Most of us have and use more than one, usually 3 or 4. That means there’s a huge potential for marketing there. Billions of people use Instagram or Facebook every day, why not use that to your advantage? Create a social media page for your business. Post every now and then – 4 times a week, let’s say. Share stories, have people engage and comment on your posts. Inform them about discounts, new products and so on. Have simple competitions that will eventually reward some of your customers and so on. Possibilities for marketing on social media are endless, truly. Don’t let them go to waste.
5. Run Facebook Ads
We’re still on the topic of social media, only this time, we’re not talking about advertising yourself by showcasing your product from your page – we’re talking about running ads. Not only will this allow you to reach people who are not following your page or even know of your existence. Facebook Ads will allow you to target your audience. Remember what we’ve said in the beginning about understanding your customer base? Well, this is where it comes in handy. If you know who your customers are, you’ll be able to have your ad targeted specifically to them. That way, your business will be seen by those who might enjoy it, resulting in the increased sales.
6. Don’t Underestimate Social Media Influencers
A lot of business owners don’t understand how much of an influence these people have on masses. Let’s say you’re selling handmade women’s purses. How many purses and for how much money do you think you would sell if Kim Kardashian would wear it? My guess is probably a lot of purses, for a lot of money. Now, understandably, Kim K is not an option, but there are other people out there with the similar impact on their respective community or fan base, however you want to call it. Bottom line is, someone with a great following could easily boost your sales by recommending your product to their peers.
Bottom line is this – understand your product and your customers and tailor to their needs. If you’re selling truck tires, chances are, a beauty influencer might not be of great help. However, a large flag or a banner by the road will certainly turn some heads. Like we’ve said, there is no universal approach to this, but hopefully, these few strategies have given you an idea of how it all works.