PPC Management is basically the process where a marketer, or in some cases even a team of more marketers, oversee a company’s entire Pay-Per-Click advertising strategy, budget, and future plans, and take them into their own hands and responsibility.

If you are a business owner who doesn’t really have the time to get involved in the marketing process itself, hiring a professional PPC managing company is highly advisable.

Today we’re discussing PPC management and everything that you need to know about it, including all of the benefits that you could be getting if you utilize it for your business. If you want to learn more, feel free to read until the end.


PPC Management and its significance

If you decide to hire a PPC Expert or a PPC company that consists of many professionals working closely together towards your goal, they will be taking care of the following tasks.

  • Complete research on keywords. This means uncovering new ones and identifying certain keywords that your target audience is searching for the most, in order to increase your reach
  • Targeting channels. This is basically the process of selecting which paid media channels your campaign should pursue. It sometimes includes Google Ads, Bing Ads, other display networks and even social media advertising.
  • Pay Per Click monitoring. This means measuring each campaign and keyword in order to increase the effectiveness and making sure that your pay per click efforts are all making a positive return on investment.
  • Optimizing campaigns. The optimization of campaigns is necessary in order to have maximal efficiency and return on investment for each dollar spent. Also, the optimization needs to be done in real-time, so if a certain keyword is underperforming for example, it needs to be changed with another one that is more requested. A simple explanation but you get the point.

So, according to 12AM Agency, all of these things (if being carried out professionally and the way they should) are supposed to be yielding maximum results for your business.


The main thing which separates successful and high-quality pay per click companies and agencies from those who are not as good, is the ability to build clear roadmaps and successfully carry out tasks each day, step by step.

Most of the times, a person who wants to implement pay per click methods to their campaign, wants to achieve some of the following goals:


  • Increasing the amount of revenue they generate from their purchases. No matter if they are selling any kind of a digital product or something else, pay per click is able to increase the amount of revenue if done correctly.
  • Increasing the awareness and exposure of their brand. This one is kind of the same as the first one, except it is not mainly focused on directly increasing the sales by targeting audiences with advertisements and promotions, but instead raising the awareness about the brand in general, which is supposed to be “netting” more customers in the near future. Advertising is one of the key things when leading a campaign, and this will be of great help.