According to the ‘Australian Attitudes to Small Business Report’ commissioned by American Express – “Three-quarters of small business owners in Australia claim that it’s getting harder to run a small business, with two in five admitting they’re not sure they’ll be around in five years.” This report surveyed several small businesses in Australia to discover that only 1% are considering to invest in an online and social presence.
However, it’s vital for all small businesses in Australia to invest more in improving their digital presence, which plays a pivotal role in their overall digital marketing strategy. The evolution of digital marketing has paved the way for businesses of all sizes to leverage the various digital marketing channels to drive success. The best part is that it does not require an arsenal of expensive tools or big budgets to see results.
One such viable digital marketing channel is to build a lucrative online and social media presence to promote the voice of local products in Australia. Roi.com.au is a digital marketing agency based in Australia that can help in this endeavor. It helps small businesses successfully thrive in the market to set the stage for long-term growth and success.
Here’s why you should consider employing a digital marketing agency for your small business:
Every Business Needs a Website for Online Visibility
The first and foremost step for a small business in Australia is to have a well-designed and user-friendly website. Since a website is like a gateway to your online presence, it is a valuable touchpoint for prospective customers to discover your products and services. When developing a website for your business, consider the below digital marketing trends in Australia:
93% of consumers consider the visual appearance of a website in their purchase decision. It is recommended to utilize eye-catchy visuals and graphics such as videos with creative elements to capture your audiences’ attention.
Ensure that your website has a fast-loading landing page or otherwise, customers will quickly move on to competitor’s pages.
89% of people are likely to recommend a brand following a positive experience on their mobile phone, so make sure your website provides an omnichannel experience.
Leverage Social Media to Build Brand Awareness
Facebook alone has 11.23 million active users with 70% usage in Australia. Thus, it is easy to access your target audience through these platforms. Besides, social media platforms such as Facebook provide a great opportunity for a small business in Australia to increase brand visibility. The best digital marketing agency can help you devise the right strategy for you to build a social media presence. Some of these strategies include building contacts, growing your reach, and driving engagement within your local community.
Besides, social media platforms also have analytical features that can help you measure the effectiveness of your business pages to help you identify what is working and what is not.
Enhance Online Visibility with SEO
If you are a local business in Australia that provides services in your local area, SEO or Search Engine Optimization can help you score a higher visibility rank on search engines such as Google or Bing. With a greater amount of website traffic coming through search engines, SEO should be an ongoing investment. It is essential to put together effective SEO strategies for long-term results. Below are some important strategies:
List your business in Google Business Directory Australia with complete and accurate contact information, business hours and more.
Obtaining online reviews from customers on review sites like Google, Facebook since search engines factor in ratings and reviews of regular visitors.
Using high potency keywords in your content to attract more traffic.
Close to 1 billion Australians are always busy on YouTube and Instagram creating customer-generated content. They promote credibility and eliminate any artificial elements in your marketing strategy.
When customers or influencers showcase your products or services, it serves as a type of verbal advertising akin to the word of mouth strategy to broadcast your message to a bigger market. Influencers need not be celebrities or big shots, yet they are prominent Instagram or Youtube players who have several followers to spread the news about your business through their social channels.
It’s impossible to get good quality traffic to your website if you don’t have good quality content. Content, such as blog posts, is the best way for you to attract quality website traffic for your small business. With an average through-traffic of 20%, these posts can dramatically increase your website’s lead generation capabilities.
Google PPC Ads to Convert Traffic
One of the most convincing channels of digital marketing that a small business in Australia can try is Paid Search Marketing or PPC. You can utilize Google Adwords to place bids on a limited budget to drive more traffic to your site. You can bid on high-performing keywords and determine the right strategies.
A digital marketing agency can come to your aid to help you find the best performing keywords and improve your ad rankings at a lower cost per click. For example, if you’re a clothing boutique in Melbourne, you’ll get more value out of people searching for specific phrases like “best fashion boutique in Melbourne” than something broad and generic like “fashion stores”.
Social Media Paid Ads for Effective Targeting
Apart from Google Ad words, paid social media ads are another way to expand your reach on social media platforms like Facebook. The best thing about PPC ads is that you can target relevant audiences to an amazing degree of granularity.
For instance, if you want to reach out to men between the ages of 19 and 26 who live in Sydney, work in software companies, and like gadgets, you can do that. With a fixed budget, you can create a social media marketing strategy that delivers a high return on investment.
Digital marketing is not that difficult to put into practice and is a vital tool that will help small businesses in Australia to find and reach out to more customers. All you require is the expert guidance of a digital marketing agency to help elevate your business’ online and social presence while you can focus on other important aspects of your business.