Let’s take a photo! Isn’t this something you hear at least a dozen times a day from your friends, partner, or loved ones? Taking photos daily has become a norm for most people since our phones started coming with super cameras able to caption every moment. Today we have more than a trillion photos taken every day. This number is only going to grow every year. You are probably taking a picture right now as we speak. If you don’t, there are a million people out there doing it for sure.
While we think that our electronic devices can handle most photos, the reality is still somewhat different. There are events that we can’t take on with our phones. We’re talking about weddings, reunions, and other similar manifestations. Most of us rely on professionals to do this work for us, and there’s nothing wrong with it. But, if you think you can cover these events by yourself, you should start thinking about making it your job, or a well-paying hobby. Stay with us and check out how to start a photo booth business in five easy steps. If this is what you want to do in life, you’re in the right place.
The Mission is Not Impossible if You Have Vision
To start a photo booth business, you don’t have to be Ethan Hunt, you know Tom Cruise’s character from MI, to be successful. You just need to have a clear vision of what you want to do. This is essential for every project, and this one is no different. The primary focus should be on your services, which should be catchy and engaging so that you would develop a loyal customer base. They need to be aware of what exactly do you offer that separates you from others. The mission which we’re talking about should be clear to both you and your employees so that you could take it on another level with every year you’re operating your business. Always have these three things on your mind: mission/vision, company values, and goals and objectives.
Practically, it all starts from the foundations. We can’t stress how important this is for every young business. The materials of which your photo booth is going to be built needs to be top quality. Yes, we know, this requires investments, but you need to be prepared for them in order to have almost immediate success. If you still don’t have an idea what we’re talking about, let’s start from scratch. The first thing you’ll need is the actual photo booth. What follows is the camera itself and a tripod. The next few items are spotlights, a lighting umbrella, a backdrop stand, and a backdrop to enter the booth itself. If you don’t have an idea of where to get some of this stuff, firebooth.com is an excellent place to start.
You can’t run this business out of a minivan; it just isn’t doable. Of course, you need to be mobile because of all the events you’ll want to cover. But, this doesn’t mean that you don’t need to have a fixed location. Yes, it would be best if you were based in a particular area to give your company the best conditions to grow. In addition to having headquarters, you also need to have storage space for all the equipment, a place for your employees, and space dedicated to editing and printing photos. If you can’t afford a home like this from the start, at least have it in mind as a goal to be reached. In the beginning, you can keep it all at home until you level up. When it comes to photos, they can also be done from home, which could be great for your employees, primarily because of the COVID-19 situation right now.
The age of the Internet, people! You can’t run a successful business without having a great website. This is a must, regardless of what your sphere of operations is. These days people find services and companies mostly over the web. Your first contact with customers will probably go online. It is because of this that you need to have an accessible and easy to use the website. What most people are going to be interested in are the prices. Ensure that they can quickly orient on how to get to the costs for the services they’re interested in. The next in line is the ‘contact us’ area. You need to be available for your clients in order to communicate the cost and the services they are interested in. The success of your photo booth business heavily relies on your online appearance and behavior. The photo booth business is a competitive one, and you need to have the edge over your competition. An engaging website can do this for you.
Pick Competent Staff
Now, we’re not talking about IMF competent level, but you could strive for that. Why not. Greatness is achievable, after all. Of course, you don’t have them up and running from the start. Once you decide on the people you want to work with, it is essential that you train them the right way. Taking photos might seem easy, but it’s not. This is why it’s vital to work with your staff in the manner you want them to work with photography. Credentials do matter, as you want to be professional and hire professionals. Hiring people with experience from Snapchat or Instagram won’t do the trick. Even if you hire people with previous experience, you’ll want them to work the way you intend your company to run. Set your goals straight and transfer them to your partners in crime. Once you’re on the same page, it will be easier to impress clients and keep them as your customers in the long run. Having a recognizable style is also something you should look after, and trained staff could help you have this at all times, even when you’re not present on the spot.