With more than 2 billion users worldwide, Facebook is the number 1 social media platform for digital marketing and advertising. It is also the best platform for growing your brand, as you’ll have access to a much bigger audience and tools that allow you to monitor every aspect of your online business. However, one of the biggest benefits of using Facebook to grow your brand is the quick and easy setup with your website.
Facebook makes it possible for you to connect your page with your eCommerce store, blog, and any other niche website you have. If you want your brand to have a place where your customers and visitors can interact with you on a daily bases, then you need to have a Facebook page. However, there are things out there that you can do to improve your Facebook business.
Below, we will explain jus that so buckle up and get ready.
1. Improve your “About” Section
The first thing that a visitor does when visiting a Facebook page, enquires what the page is about. This is easily done by navigating to the “About” section on the page itself.
The “About” section of the page allows you to explain to your audience what you do. Therefore it is of utmost importance that you fill it with the necessary information. But filling up the blank tiles with pieces of information is easier said than done, as it should be done professionally.
It goes without saying that a well-crafted “About” section can make a lot of difference to your visitors.
2. Tidy Up Your Profile
People tend to follow things that are nicely made or aesthetically pleasing. Because of this, you need to tidy up your businesses’ Facebook profile so that more users can follow you just by seeing it.
One way to do this is to have a well-made profile picture, but it’s been also confirmed that regularly changing it has a big impact.
If you want to look attractive, be relatable, and bring in potential customers by doing essentially nothing, then make sure to have a well-made profile.
3. Bring In Awesome Graphics
It goes without saying that people digest social media differently. While you might have a kick-ass idea on posting excellent informational blog posts, not everyone will want to go through and read them. This is because not everyone shares the passion, nor has the time, to digest content the same way. It’s because of this that graphics play a huge role in social media.
Awesome graphics can attract a lot more users to your Facebook business page, more than a blog posting. However, the emphasis must be placed on quality, and the graphics content must be error-free.
It has also been confirmed that graphics play a huge role in creating customer interaction. So if you’re looking for a way to keep your customers engaged at all times, make sure to share with them interesting and awesome graphics.
4. Focus on the Cover Photo
Same as your profile picture, the cover photo is yet another important aspect of a businesses’ Facebook profile. The cover photo is visible for everyone, so it needs to look good. A high-quality cover photo that won’t be misleading, offensive, or infringes copyright is the only way to use this feature.
The cover photo in question should be an extension of your business; something that relates and adds to your business. It must be relevant to your business, and something that will drive likes the same way as your profile picture.
5. Create a Chatbot
Nearly every business has its very own chatbot. Chatbots are AI tools that engage with your visitors every time they visit your businesses’ Facebook page. Chatbots are highly regarded in today’s time, and every business is predicted to use them in the future. Chatbots also point out how professional and innovative business can be. A chatbot generates leads, drives conversion, supports your clients, and drives sales.
So if you want to add all those to your businesses’ Facebook page, make sure to visit botsurfer.com.
6. Upload Consistently
There is a reason why people in the digital sector hold consistency in high regard. The saying “consistency is key” can be referred to many things, and that can certainly be said about your businesses’ Facebook page.
By consistently uploading excellent content to your Facebook page, you keep your audience in sync with your brand. You also keep them entertained and give them something to digest while in their free time.
Consistently uploading content to your social media channels drives the conversation. Conversation leads to people sharing your posts and every share pops up on other people’s newsfeed. Consistently posting content is a great way to attract more visitors.
7. Focus on Your Brand
Every post on your Facebook page should be directly connected to your brand. There is no point in posting content that doesn’t compliment your business. Sure, posting something that will fill up space is great, but it must be related somehow to what you do.
The only way to grow your Facebook business is to talk about it. Whether you’re posting something to keep the conversation going, or posting interesting graphics to drive leads, it needs to be related to your brand somehow.
8. Focus on Relevant Content
This is an extension of the previous point, but it is so important that we have to talk in greater length about it.
Facebook is a social media platform that can turn you into an influencer. As a business that has a Facebook profile, there is a high chance that you could be associated as someone of great influence, if you play your cards right.
The only way to do this is to be a pillar in the community. By this, we mean to be a place where people can find solutions to their problems. If your business specializes in architecture, then be a place where people can learn new and old things.
If your business focuses on the digital sector than be the solution to their digital problems. The best way to do this, however, is to post content relevant to your niche, and to your niche only.