Deciding to start a private podcast for your company could be an excellent decision, depending on how you implement it. The major application of podcasts is for internal communications and training.
But that is not all about private podcasting. This article provides seven creative ways to use private podcasts engagingly and professionally.
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7 creative ways to use private podcasts
Get the chance to stand out and get active listener engagements from employees when you try any of our listed corporate podcast ideas below.
Consider how to use private podcasts to ease employee onboarding each time you make a new hire. An example would be recording previous onboarding lectures and dividing them into segments as short internal company podcasts.
This helps new employees get up to speed easier without disrupting your company’s workflow. What is essential is that private podcasting is evergreen and suitable for the long term.
Another creative way to use private podcasts for your company is by sending executive updates through them. These don’t require a lot of planning. Draft weekly keynotes and record them exactly as you would have made a verbal announcement.
Something like “Monday’s Digest” or “From the CEO’s Desk.” Give the internal company podcast a title that connotes the intended purpose. A benefit of private podcasts using this method is how employees find the content engaging and one they can listen to while multitasking.
You don’t have to do all the talking on internal company podcasts. A unique application of private podcasts is to let your employees take the stage sometimes. This helps foster healthy work relationships that improve culture and boost overall productivity.
Organize employee spotlight series where team members share milestones attained, workplace stories, and productivity hacks. This employee-generated content would help them feel more involved. It is an effective method for companies looking for creative ways to use private podcasts engagingly.
Beyond team training and communication, learn how to use private podcasts to host guest interviews. Inviting industry experts or relevant people within your niche to speak on your internal company podcasts adds some creativity.
Guest interviews build employee interest and could be a remedy to revive low engagement on your business podcasts.
The guest speaker does not necessarily have to be famous – although that would help. Just ensure they are well-versed and knowledgeable about their chosen topic. Get podcast interview tips to best host podcast guests.
Knowledge resource center
A modern application of private podcasts for companies is using them to build a virtual knowledge base. Think of it like the FAQ page on your company website for self-help support.
The internal company podcasts could contain short recordings explaining crucial employee topics. Examples are recordings about company values, helpful workplace tips, and professional advice.
The private podcasting database should also cover topics and questions that some employees have previously raised. Let it be a compilation of audio (and/or video) content to provide employees with support.
Podcasting to keep recordings of events, seminars, and symposiums is another creative use of private podcasts. Attendees of these meetings or employees who unavoidably missed out can always listen to the recordings.
It helps to appropriately evaluate agreed objectives and simultaneously works as a virtual library of hosted events.
Businesses can also learn how to use private podcasts for employee training and developmental purposes. One method is integrating the internal company podcast with existing learning management systems to track audience metrics.
The application of private podcasts for professional training also involves recording learning modules as short audio materials. It makes training more engaging and works perfectly for employees with tight schedules.
Steps to launch a creative private podcast for your company
Follow these steps to start a private podcast suitable for implementing the creative podcasting ideas we discussed for your company today. Here we’ll explain how to record content that serves any of the previously mentioned applications of private podcasting.
The first step to starting a private podcast that listeners and employees find engaging is defining the purpose. Why do you want to launch an internal company podcast?
Is it for employee onboarding purposes? For sharing managerial updates? Do you plan to host guest interviews? Be clear about your intentions because it helps your planning.
Plan the private podcast episodes
Your preferred application of private podcasts determines the planning phase. Essential details to consider for the proposed internal company podcasts are the length and frequency of new episodes.
Another critical factor is the format of the episodes: Will each podcast be an interview session? Questions and answers? A panel talk or a solo private podcast?
Get equipment and software
You can only enjoy the creative ways to use private podcasts when you obtain excellent equipment and software. That includes buying a high-quality microphone, computer, and large recording room devoid of echoes.
Headphones are also necessary for the best recording experience as well as for using editing software.
Choose intro/outro music
Having an excellent private podcast intro/outro music is great for branding. It adds to the professional feel of the internal company podcast. A good intro/outro should mention the podcast name, provide a simple description, and include background music that matches the theme.
Record & edit the private podcast
The first step to recording a private podcast is outlining the crucial points you plan to discuss. That also includes keeping to the expected podcast duration and avoiding talking off points.
Next is to record after verifying that the audio quality is excellent. Make some time to also edit the audio podcast. Editing involves the removal of background noise and the inclusion of intro/outro music.
Upload to podcast hosting platform
Done recording your private podcast? Upload it on your chosen hosting platform. An excellent hosting site offers the best features like storage capacity, analytics, website integrations, and optional features like transcription. The hosting platform must also allow private podcasting on unique RSS feeds.
Send the links to newly uploaded internal company podcasts to employee emails and passcodes if the URL is secured. Some hosting sites like Podbean also offer analytics to track audience engagement metrics.
There are different applications of private podcasts for businesses, depending on their intended purposes. We discussed seven creative ways contrary to the opinion that internal company podcasts are strictly for communication.
Any business can host its very own private podcast by following our outlined tips.