In the world of data and insights, it is easy to identify the amount of traffic on a website. Online analytic tools can determine the exact amount of traffic that lands on a website. However, for an Entrepreneur or a startup, the story doesn’t end here.
For an Entrepreneur, it is all about sales. Regardless of the amount of traffic on the website if there are no sales, everything will go down the gutter.
There are tons of articles and videos out there which can help you to drive traffic on the website. However, the real work starts after the user lands on your site.
You only have 8-10 seconds to make that first impression. If your website design is not impressive enough it will not hold the user for long, and it will start giving you anxieties.
The only viable solution to the problem is to take help from the experts. Every customer that visits your website is essential. There is a conversion cost for that customer, and if the customer leaves without purchasing anything or subscribing to your site, everything will turn to dust.
It is said that research is more important than facts. So, if you want to design a business that can generate leads, you must follow the tips mentioned in this article.
To read is okay, but just reading won’t do you any good. You must read and implement these tips if you are serious about generating results. A beautiful website will not only get insane traffic; it will engage the potential customers and help them find the solution to their problems.
- Begin with a Descriptive Headline
People are busy with their problems. They don’t have enough time to browse the whole page and figure out what the page is really about.
The headline on top of the page should give a clear idea of what are the contents of the page.
A descriptive headline will help the user to identify that he is in the right place. However, sadly, most of the marketers don’t focus on targeting the customer via headline. They do write headlines to fill the gap for the search engine.
With the ever-evolving Google algorithm updates, it is necessary to cut-down the vague and aimless headlines. Write clear, descriptive headlines which can reveal the purpose of the page.
- Not everyone wants CTA on the top
A study revealed that although content at the top of the page gets all the attention when CTA buttons are placed along with the content at the top, it didn’t do any good for the brand.
A case study by a professional website design agency New York concluded that ‘When the customers visit a website for the first time, they are looking for trust and more data.’ If a CTA is given at the top, it will make the brand look cheesy and forceful.
As Gary V writes in this book, ‘Jab, Jab, Right Hook’ which roughly concludes to ‘give, give, before you take.’ If you are planning to win the trust of the customer, first give him something of value.
- It is all about the customer’s journey
Regardless of the length of the web page, if you’re not answering all the queries of the customers what the point of is creating a website is the first place.
A professional web page focus all it’s attention on the problems of the customers. If the page is offering something, tell the customer why it is essential for them.
Gone are the times when brands used to survive on product features. Now, is the time when the customer is looking for product benefits. Don’t tell why your product is essential or what features does it have? Instead, say to the customer how your product or service can help the customer fulfill their need.
In your webpage, you must focus on the customer’s sales journey. It is not necessary to know what the current state of your customer is, but it is vital to grab the attention of the customer by showing them how they can get out from it.
Throughout your website design, it is necessary to place call-to-action buttons that can fit every step of the sales funnel.
- Focus on one thing at a time
Don’t overdo the design, content, or pictures.
Make separate landing pages for each service.
Keep your homepage clean and focused.
You don’t want to drive your customers away just because they didn’t know what to do after they land on your website.
Every ad campaign, blog post, and even email newsletter should have a reason behind it — just one thing at a time.
Instead of running towards various things at a time just because your competitors are doing the same to laser-focusing your efforts on one thing at a time.
- Follow the trends
Don’t try to be super-human by diverting away from the trends. Highly-successful brands know the importance of understanding the trends and follow them because it is what customer are looking for. The keywords, the search terms, and everything that is generating traffic are vital for you to follow.
- Avoid Stock images, use real images
There was a point when customers use to love the stock images. Now, using stock-images is just a cliché. Customers don’t even bother to browse a website that contains stock-images on their homepage.
To get the attention of visitors, use images of people. When people see other people using your product or service, it will establish an amount of trust on the visitors.
Stock-images can never gain this trust. Real people will help visitors create a bond with the brand. Sometimes it is the people that help visitors see a brand beyond what they are offering.
To wrap it all up
Professional website design is vital for a brand’s success. Regardless of the amount of content that you have on the website, if the design is not holding customers, it will be difficult to generate any leads. Follow these tips to engage customers and generate authentic leads.