You might have heard about feature flags in software development, digital marketing, or another relevant field, or you might have heard one of its alternative names, such as feature toggle or feature switch.
No matter where you’ve heard the term feature flag, it’s important focus on what matters. This includes what a feature flag is, what it’s used for, and why it’s important.
What’s a feature flag?
According to Techopedia, “A flag is one or more data bits used to store binary values as specific program structure indicators. A flag is a component of a programming language’s data structure.
“A computer interprets a flag value in relative terms or based on the data structure presented during processing, and uses the flag to mark a specific data structure. Thus, the flag value directly impacts the processing outcome.”
If your field of expertise isn’t in software, then you might still be confused by the above definition. Therefore, in layman’s terms, a feature flag is an on and off switch. It’s an on and off toggle you can switch at any point in time.
Why is a feature flag important?
Feature flags have many benefits in the software world.
According to Optimizely, feature flags allow features to be constantly deployed but not necessarily “released” into production. Features can be launched with flags set to off or to a select audience to minimize the blast radius of new feature releases in order to validate functionality and performance prior to rolling out broadly.
“Using feature flags, a team can modify a system’s behavior without making disruptive changes to the live code. Thus, one major benefit of feature flags is their simplicity to deploy in the development process. Feature flags separate feature lifecycle management from code deployment, freeing up the engineering team to work on other tasks.”
They allow teams to test features with little risk since the code isn’t being changed, as well as fix bugs in the code without redeploying, and experience a more streamlined development cycle.”
Not to mention, feature flags can allow users to see and use new features before they’re even released on market. They can test a feature or product before they buy it, and it allows a company to form data based on how the user interacts with the feature or product before its release.
What do people use feature flags for?
There are many uses of feature flags including early access, kill switch, opt in, incremental roll outs, block users, hypothesis driven development, calendar driven launches, subscription, and others.
Because feature flags have many uses and they can be defined in a sentence all the way to pages and pages of content, you can allow users to opt in to early access of features of your website, which allows them to test out your product before it’s fully functional.
This is important because it helps your company prepare for a launch of a new service or feature by seeing how the users interact and respond to the service or feature before it is fully functional.
While feature flags are complicated and can be used for many different functions, they’re just toggle switches that allow you to change your software’s functionality without tearing your code apart.